As Creative Director for Sophistiplate, I designed product collections in paper and ceramic tableware, textiles, and hard goods, and was responsible for the production, art direction, food and prop styling for all photo and video shoots. This also included the creative content production and styling for Maple Leaf at Home, a line of customizable boards and luxury drinkware and serveware. I managed our creative department, completed all graphic design and layout work for the Sophistiplate catalog, and worked on a wide variety of projects for key accounts in addition to our in house product lines. Below are some images and videos from recent campaigns. Creative direction, food and photo styling by Carrie Pray; photography and videography by Jason Edward. Flowers were provided by Wild Flora, with my direction on color rand flower choice.
