Fashion Plate Princesses:
This collection subtly nods to each Disney® Princess with detailing taken from their crowns and stories - Snow White’s ring features a small sculpted apple while Sleeping Beauty’s tiara is replicated in the side gallery. Responsible for: product development, concept and art direction, proofing comments, managing the licensing approvals process. Below you can see my initial concept mock-up, the final advertisements, and some of the art direction process for these pieces.
This collection subtly nods to each Disney® Princess with detailing taken from their crowns and stories - Snow White’s ring features a small sculpted apple while Sleeping Beauty’s tiara is replicated in the side gallery. Responsible for: product development, concept and art direction, proofing comments, managing the licensing approvals process. Below you can see my initial concept mock-up, the final advertisements, and some of the art direction process for these pieces.
My initial ad mockup, showing Disney Princess® fashion plate artwork
Final advertisement for the Disney Princess® fairy tale fashion ring collection
Final advertisement for the Disney Princess® fairy tale fashion ring collection
Art direction on product images for the Cinderella ring.
Art direction on product images for the Belle ring.
Cute Couture Pendants:
This line brings collectible toys to life as wearable pendants with articulated movement and a stylized cartoonish look, capturing the maternal instincts of the target market segment. The ‘Playful Pup’ pendant line was one of the company’s top sellers for several years. Building on the success of the various cute couture pendants, we tried the template with Disney® and Peanuts®. The Mickey Mouse and Snoopy pendants also included Collector Cards and branded packaging, which I designed using Style Guide artwork from the respective brands. Responsible for: initial concept and design brief, art direction, line expansion, licensing management, and following the products throughout their life cycle.
This line brings collectible toys to life as wearable pendants with articulated movement and a stylized cartoonish look, capturing the maternal instincts of the target market segment. The ‘Playful Pup’ pendant line was one of the company’s top sellers for several years. Building on the success of the various cute couture pendants, we tried the template with Disney® and Peanuts®. The Mickey Mouse and Snoopy pendants also included Collector Cards and branded packaging, which I designed using Style Guide artwork from the respective brands. Responsible for: initial concept and design brief, art direction, line expansion, licensing management, and following the products throughout their life cycle.
"Cute Couture" pendants including Playful Pups, Owl Always Love You, Love Bug, and Never Forget.
Licensed "Cute Couture" pendants; Disney® Frozen and Mickey Mouse, Peanuts® Snoopy
Art direction on Mickey Mouse® licensed pendant
Hinged Bracelets:
The licensed collectibles customer and the pet parent share the desire to “show and tell.” These bracelets appeal to this with their beautiful sculpts and detailing. Their construction allows space for an engraved message inside the bracelet as well as on the “collar” or necklace area, but is still hollowed out for a less expensive construction. Responsible for: concept, illustration, art direction, QC for sculpts, and line expansion. © BGE, LLC and © Disney®
The licensed collectibles customer and the pet parent share the desire to “show and tell.” These bracelets appeal to this with their beautiful sculpts and detailing. Their construction allows space for an engraved message inside the bracelet as well as on the “collar” or necklace area, but is still hollowed out for a less expensive construction. Responsible for: concept, illustration, art direction, QC for sculpts, and line expansion. © BGE, LLC and © Disney®
